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SIDEX (Seoul International Dental Exhibition), the biggest dental show in South Korea, was held on 10th-12th of May 2019 at Coex, Seoul. The event hosted 12,000 visitors with 284 companies from 15 different countries. EMS presented itself with the state-of-the-art solution of prophylaxis in cooperation with the long-term partner Shinhung.

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Seeing is believing

The EMS booth was the spot to discover the future of prophylaxis. Clinicians paid much attention on implant maintenance along with PERIOFLOW® due to growing concerns for peri-implant diseases. Everyone’s jaw dropped having witnessed the cleaning efficiency of AIRFLOW® Prophylaxis Master. Seeing is believing indeed.

Digital Marketing: a new approach

EMS ran a mini social media booth to attract more visitors. The Iconic EMS bags were offered to those who added EMS accounts on the Kakao Talk messenger, where 400 dentists and dental hygienists participated. The messenger contains digital contents including GBT brochure, information for patients, becoming a GBT clinic and much more to come. Many made a decision to invest into GBT to modernize and focus on prophylaxis. 

GBT videos in local language

 A series of GBT videos were aired during the event. Dental professionals testified that the videos with Korean subtitles helped them better conceptualize the effect of GBT. These visual contents raised awareness on the importance of the biofilm removal with an innovative approach.