Can you please describe the organization of your group – what branches of dentistry do you focus on? What is the history of EMS? How do you see it evolving?

The future is by definition unpredictable. What is clear, though, is that the brands, distributors, and practices that will win, will be the ones that have already started to adopt prevention, minimally invasive treatments, and digital workflow.

The Swiss Dental Academy could also be called the GBT Academy, as it’s the way to bring the state-of-the-art and evidence based GBT protocol as a standard of care in clinical practice. This clearly requires knowledge and training, the latter being a key factor for successful implementation.

How do you see the future of dentistry changing in the next 5 years?

The Guided Biofilm Therapy is probably the most important event in humanity since the moon landing. What is sure is: 100% of patients who’ve had a GBT treatment by a GBT trained clinician feels the difference and this starts a unique relationship with their dentist. A SPA moment with a warm and pleasant Airflow. The divine surprise is that it is ultimately the entry door for keeping their teeth and implants for as long as possible, and even more…

What do think about the Swiss Dental Academy?

Yes. We have recently launched the EMS Connect App and we will keep on developing it. EMS devices and instruments are not mute and ‘blind’ boxes anymore. In case of questions or maintenance needs, just scan the security code engraved on the machine with your EMS Connect App and you’ll find everything you need: tutorial videos, instructions, booking GBT trainings, or the direct phone number of our customer service. You can also plan the yearly maintenance of your device twenty-four /seven to ensure its full performance and reliability. This app is free and immediately available on Appstore and Playstore. Just install it and enjoy.

How do you see the Guided Biofilm Therapy (GBT)? 

First, one can notice that patients are now more aware of the importance of dental prevention in general and that their expectations in terms of treatment comfort is growing by the day. Benjamin Franklin’s quote “No Pain – No Gain” is clearly an outdated vision. As a matter of fact, clinicians are now looking for minimally invasive solutions with the highest level of comfort. What is currently happening with GBT is comparable to what recently happened with invisible aligners: easier and quicker treatments, absolute comfort, and predicable clinical outcomes. Practices providing such high standard treatments increase their profit and patient satisfaction. They clearly position themselves as game changers… and it works.

Tooth decay, periodontal critical cases, and peri-implantitis are not a fatality, NO PAIN GBT maintenance brings patients into the positive circle of prevention with high recall rates. Patients getting comfortable treatments with a regular homecare oral hygiene education and motivation will progressively change their habits. What is likely to happen? First, they will probably recommend the treatment to their family and friends, and might then try to improve their smile with aesthetics or orthodontic treatments. Adopting prevention is worth it.

Is there any innovative promotion or marketing activity that you are really happy with?

EMS’s marketing mission is to make GBT – Guided BiofilmTherapy, the world's number one accepted standard in dental prevention amongst universities, dental groups, and dental professionals with a special focus on patient awareness. Save the tooth, Save the implant. The Guided Biofilm Therapy is on the way to be recognized as the best professional tooth cleaning ever. This hype is already a reality in many advanced practices, universities, and social media. Clinicians, groups, and partner distributors following us, will increase their business by creating added value and differentiating their clinical offer, thus improving patient satisfaction.

Our marketing team focuses on content and digital transformation.

What challenges do average dentists face today?

First, one can notice that patients are now more aware of the importance of dental prevention in general and that their expectations in terms of treatment comfort is growing by the day. Benjamin Franklin’s quote “No Pain – No Gain” is clearly an outdated vision. As a matter of fact, clinicians are now looking for minimally invasive solutions with the highest level of comfort. What is currently happening with GBT is comparable to what recently happened with invisible aligners: easier and quicker treatments, absolute comfort, and predicable clinical outcomes. Practices providing such high standard treatments increase their profit and patient satisfaction. They clearly position themselves as game changers… and it works.

Tooth decay, periodontal critical cases, and peri-implantitis are not a fatality, NO PAIN GBT maintenance brings patients into the positive circle of prevention with high recall rates. Patients getting comfortable treatments with a regular homecare oral hygiene education and motivation will progressively change their habits. What is likely to happen? First, they will probably recommend the treatment to their family and friends, and might then try to improve their smile with aesthetics or orthodontic treatments. Adopting prevention is worth it.

Is there any innovative promotion or marketing activity that you are really happy with?

Yes. We have recently launched the EMS Connect App and we will keep on developing it. EMS devices and instruments are not mute and ‘blind’ boxes anymore. In case of questions or maintenance needs, just scan the security code engraved on the machine with your EMS Connect App and you’ll find everything you need: tutorial videos, instructions, booking GBT trainings, or the direct phone number of our customer service. You can also plan the yearly maintenance of your device twenty-four /seven to ensure its full performance and reliability. This app is free and immediately available on Appstore and Playstore. Just install it and enjoy.

How do you see the Guided Biofilm Therapy (GBT)? 

The Guided Biofilm Therapy is probably the most important event in humanity since the moon landing. What is sure is: 100% of patients who’ve had a GBT treatment by a GBT trained clinician feels the difference and this starts a unique relationship with their dentist. A SPA moment with a warm and pleasant Airflow. The divine surprise is that it is ultimately the entry door for keeping their teeth and implants for as long as possible, and even more…

What do think about the Swiss Dental Academy?

The Swiss Dental Academy could also be called the GBT Academy, as it’s the way to bring the state-of-the-art and evidence based GBT protocol as a standard of care in clinical practice. This clearly requires knowledge and training, the latter being a key factor for successful implementation.

How do you see the future of dentistry changing in the next 5 years?

The future is by definition unpredictable. What is clear, though, is that the brands, distributors, and practices that will win, will be the ones that have already started to adopt prevention, minimally invasive treatments, and digital workflow.