So much has changed with EMS in the UK since I last wrote. Ever evolving and ever changing. Just like the technology; adapting with each new and emerging need. But this isn’t about the technology and it isn’t about business and it isn’t about me. It’s ultimately about my patients. What really matters is wether or not GBT has stood the test of time.
In the early days questions were asked about wether the results we were seeing in clinic could be sustained long-term and if the ‘novelty’ factor would wear off only to see the return of traditional treatment modalities. Without hard evidence and without any proof our opinions were just that; merely opinions. We could predict theoretically where we thought these mouths would be in a couple of years’ time but we couldn’t say for sure. No-one could.
Until now. And here we are. Into our 4th year since the launch and I’m thrilled to say my patients mouths have never been healthier. When I take the charts of patients with previously unstable periodontal disease, most of whom were languishing in endless 3 monthly cycles of supervised neglect and I compare them with the charts taken this year, the results speak for themselves. Pockets depths? Reduced. Plaque scores? Reduced. Bleeding index? Reduced. Peri-implant complications? Reduced. Caries incidence? Reduced. Rate of tooth loss? Reduced. And it doesn’t stop there. There are the less easily quantifiable impacts too. What about dental anxiety? I might not have the means to measure it but it’s definitely reduced. What about uptake of visits and practice growth. For sure we’re busier than ever. What about the long term effects on me? I’ve spoken before about stress in the work place and the impact GBT had on my mental health and wellbeing. Stress levels? Reduced. What about the physical impact? RSI and back pain? You guessed it - reduced. It can’t all be coincidental.
It’s when I get asked to break it down and determine which specific aspect of GBT got the results that it gets complicated. Is it because I have more time? Is it better Biofilm detection? Is it better OHI? Is it the AIRFLOW®? The PLUS Powder? The PERIOFLOW®? The PIEZON®?
The truth is I don’t know. Each element is so cleverly and finely entwined that it’s almost impossible to say and I’ve long since stopped trying to figure it out. I’ve simply accepted that like a complex puzzle, it requires all the bits precisely in the right place to result in success.
Individually each soldier is just one man, together they are an army.
Today I spoke at the Saudi International Dental Conference in Riyadh. It was my first international invitation and my proudest GBT moment to date. I stood tall and proud as I presented alongside some world renowned speakers as confident as ever that I could show Saudi Arabia how GBT was undeniably the future. Some days I have to pinch myself and check I’m not dreaming as I wonder how my GBT story came to be in demand some 6,000km from my home. But most days I accept that it was hard work, passion and a determination to change the world that brought me here. Don’t laugh! In the words of the great, late Steve Jobs “it’s the ones who think they are crazy enough to change the world who are the ones that actually do”. Just like you did, when you decided to invent a protocol that had the potential to revolutionize the way that dental prophylaxis was delivered throughout the industry, in every nation, across the world. A decision that took courage, determination, investment but most of all - belief.
I will continue my quest with boundless energy and remain humbly grateful for your trust in me and the opportunities that EMS have opened up for me.
Most of all, I’ll thank my lucky stars for the day that EMS reinvented the GBT wheel ...