Opening a new business involves a great deal of marketing to make yourself known quickly.
Dr Ines Laible: We were naturally visible long before the practice opened. We had been distributing flyers since October and taking out ads and participated in an autumn festival with a stand to gain publicity. In the end, we welcomed over 300 people to the opening, allowing people to have a look at the practice without any fear.
Maike Laible: The logo design wasn’t easy either. We looked at different designs, gathered impressions and tried to find a nice colour. At the beginning, we wanted to combine blue with a tooth.
Dr Ines Laible: But then the architect came and said, Nothing with teeth! That’s what everyone has!
Maike Laible: So we chose pink, a strikingly feminine colour considering the male-dominated businesses in the town of Fellbach. The colour and style are reflected throughout the practice and our communications. Even the “2” in our logo fits—and we did, in fact, incorporate a tooth and two “L”s, for “Laible”.
Dr Ines Laible: Of course, an informative website with fresh colours and good images is as important as having a Facebook page. We dentists are people too and celebrate Christmas like everyone else. If our patients can follow us on Facebook and evaluate us, this is a great opportunity.
The comments prove you right: “Super practice, great emergency service, sensational interaction even with children!”, “When you feel so well cared for, you even like going to the dentist.”, “Brand-new modern practice with a super team and great practitioners! Highly recommended.”
Maike Laible: The patient is king, not just a number. Many practices with long opening hours also have many practitioners. There’s no kind of connection or trust. After root canal therapy, the patient goes somewhere else. In contrast, we want to participate in the development of patients and give them radiantly beautiful and healthy teeth.
How can this connection and trust be fostered?
Maike Laible: We focus on educating patients and providing comprehensive information about the treatment. Our patients know why something is being done and that makes them feel better. That’s good for us.
Dr Ines Laible: The key thing is, of course, patient satisfaction. We achieve this through a pleasant atmosphere, friendly, well-trained staff, and responsible treatment for the benefit of patients, as well as through communication. It is important that patients understand everything, and they need to get feedback from dentists during their treatment.
Maike Laible: A patient told me today that she now understands why we consider prophylaxis to be so important and how we perform it. Many dentists don’t explain things. Patients then think, for example, that dentists just use prophylaxis to make money when they haven’t found anything else that’s profitable.